In a country
that has always prided itself on its toughness, individuality, and
youthful spirit, we share one common thread, woven through time
and unchanged in popularity durable cotton denim jeans. Journey
through the history of jeans: from their invention during the Gold
Rush through the turbulent eras that preceded the 21st Century.
Watch as denim slacks help Americans define themselves, whether
that definition is strong, unpretentious, pretentious, informal,
comfortable, classless, haute couture, hard-working, or reliable.
Also, revisit the craze for vintage blue jeans, when faded and worn
fueled a frenzy of global buying. Artful photography of denim as
seen on bodies, in retail stores, and in the flea markets of America,
add to the thoughtful essays, making this a iconic book certain
to be treasured in fashion circles for decades.